Reputation Economy
Last updated
Last updated
SRI recognizes the shortcomings in internet-based platforms’ attempts to use reputation. Based on that recognition, SRI has developed the core Semada Architecture as a new platform that enables a decentralized reputation economy.
Current internet-based platforms use reputation to improve their centralized control structures. By contrast, SRI’s core protocols facilitate the infrastructure for a decentralized reputation economy.
Figure 11: Comparison Existing Centralized Reputation Solutions vs. Semada Decentralized Reputation Economy.
SRI’s decentralized reputation solutions have several advantages over existing internet-based platforms’ attempts at utilizing reputation to improve their business models:
Interoperable contextual reputation scores remove reputation data silos
Reputation scores and reputation personas, e.g. profiles, cannot be created by fake internet accounts. The Semada Sockpuppet Protocol enables that through its sybil attack resistance
Users build and actually own and control their respective reputations through the respective Semada DAOs in a fully decentralized way. The system is designed to avoid and disable any form of centralized corporate control over reputation
Decentralized reputation scores allow users to build reputation-based social capital. Since the users own their own scores, they can now use their reputation scores to gain traction in various business contexts
Complete privacy through anonymity of scores
Users gain full reputation data autonomy
These core benefits of Semada’s decentralized reputation solutions can create unprecedented business models and new forms of economic output that facilitate a decentralized reputation economy:
Network Effects: are created by removing data silos via interoperable contextual reputation scores, combined with users’ social capital, new network data, and users’ self-sovereign identity
New Network Data: The reputation solutions create an unprecedented kind of data SRI calls Rich Context Reputation GRAPHS which create new networks based on different kinds of reputation data
Social Capital: Users’ control over their reputation creates social capital that can be applied and utilized in unprecedented settings, facilitating new business lines and options for capital formation
Self-Sovereign Identity: Semada Persona Protocol Human Uniqueness Identifiers enable users to control their own digital identity to identify or de-identify from the network
