Reputation Economy

SRI recognizes the shortcomings in internet-based platforms’ attempts to use reputation. Based on that recognition, SRI has developed the core Semada Architecture as a new platform that enables a decentralized reputation economy.

Current internet-based platforms use reputation to improve their centralized control structures. By contrast, SRI’s core protocols facilitate the infrastructure for a decentralized reputation economy.

Figure 11: Comparison Existing Centralized Reputation Solutions vs. Semada Decentralized Reputation Economy.

SRI’s decentralized reputation solutions have several advantages over existing internet-based platforms’ attempts at utilizing reputation to improve their business models:

• Interoperable contextual reputation scores remove reputation data silos

• Reputation scores and reputation personas, e.g. profiles, cannot be created by fake internet accounts. The Semada Sockpuppet Protocol enables that through its sybil attack resistance

• Users build and actually own and control their respective reputations through the respective Semada DAOs in a fully decentralized way. The system is designed to avoid and disable any form of centralized corporate control over reputation

• Decentralized reputation scores allow users to build reputation-based social capital. Since the users own their own scores, they can now use their reputation scores to gain traction in various business contexts

• Complete privacy through anonymity of scores

• Users gain full reputation data autonomy

These core benefits of Semada’s decentralized reputation solutions can create unprecedented business models and new forms of economic output that facilitate a decentralized reputation economy:

• Network Effects: are created by removing data silos via interoperable contextual reputation scores, combined with users’ social capital, new network data, and users’ self-sovereign identity

• New Network Data: The reputation solutions create an unprecedented kind of data SRI calls Rich Context Reputation GRAPHS which create new networks based on different kinds of reputation data

• Social Capital: Users’ control over their reputation creates social capital that can be applied and utilized in unprecedented settings, facilitating new business lines and options for capital formation

• Self-Sovereign Identity: Semada Persona Protocol Human Uniqueness Identifiers enable users to control their own digital identity to identify or de-identify from the network